Bridging the Chasm to Healthy Behaviours

Digital Health Solutions are making news.  Some tout advances in health technology as saviour to our healthcare systems, others claim technology will improve individual health outcomes.  But are these technologies solutions or simply shiny new tools?  Can any piece of technology be responsible for improvements when true success relies on an individual’s motivation and efforts to change behaviours? 

Apple postulates in their recent campaign, “Will it make life better?”  I respond, “No!”  Making life better is the sole responsibility of the individual.  Technology can play a supportive role in the hands of a motivated individual, as a coach, teacher and guide but technology can’t put the healthy food choices into your grocery cart or take your evening walk - only you can do that. 

The challenge to achieving improved health outcomes lies in the chasm between an individual’s awareness of healthy behaviours and their personal decision to change their behaviour.  It requires building a bridge of healthy attitude and it takes hard work and determination.  In order to change behaviour individuals must first understand there is a problem, and then change their attitude towards the problem and then they can work towards behaviour change.  It would be difficult to find an adult who doesn’t know that smoking cigarettes is bad for your health and probably kill you, but 20% of Americans continue to smoke.  Understanding that something is bad for you doesn’t mean you will stop doing it. 

Behaviour change is complex.  Improved health outcomes will come with understanding what motivates people to change. Solutions will come when we understand the various roles of healthcare providers, technology and support networks for individuals working towards a goal.    

Right now we have the digital cart before the horse.  While digital technologies can support individuals who have decided to work towards a specific goal, the device in and of itself does not motivate (can actually be a barrier) and cannot create behaviour change.  Those who use digital devices to set and achieve goals are already motivated and living with a healthy attitude.  Digital Health is preaching to the converted. 

The focus should be on the majority of population who are living with unhealthy behaviours.  Two thirds of Americans are overweight or obese;  20% of Americans smoke;  At least 1 in 4 Americans eat some type of fast food every day;  Americans consume 31 percent more packaged food than fresh food; and 36% of Americans don’t get the minimum amount of daily exercise.  (Note; while American statistics are used, North American statistics are comparable).  The majority of Americans don’t need a digital device; they need motivation to change they need a bridge to healthy behaviours.  

If we are serious about improving health outcomes, we need to stop being distracted by the shiny devices and their marketing claims and focus on understanding what motivates sustained behaviour change. 

It's your health.  It's your health information.  Manage it well.