Public Safety in the digital age - Responding to Terrorists and Viruses

Does it matter if a terrorist is ‘homegrown’ or ‘foreign born’?  When the threat is in our community the risk they pose is the same, and the impact they have on society is equally real.  We rely on officials to recognize and monitor these threats and create strategies to reduce or eliminate the risks to us.  When it comes to public safety, a terrorist threat and the spread of a  potentially fatal virus are both concerns that require constant monitoring and preparation to ensure a quick response when required. 

   

As public health officials watch the H7N9 virus developing in China the emerging threat to our own country is being monitored and measured.  Our public health officials are preparing strategies, opening up the lessons learned from H1N1 and SARS and working to alleviate some of the negative impacts if this virus lands in our country.  But like the Boston Marathon terrorist attack, they cannot plan for everything; we can only hope that the public health response is as immediate and well-orchestrated as that shown in Boston this week. 

Are we ready if H7N9 arrives?  There are a few things that our public health officials could take from this week’s events in Boston. 

Mobile Technology.  Individuals capture an incredible amount of data and images on their mobile devices; we are constantly recording our lives.  Following bombing at the Boston Marathon, a ’flood of digital evidence’ was received by the FBI that contributed to the identification of suspects and photographs that could be circulated.  When it comes to the tracking of viruses through social media, the effectiveness has already been measured.  Trending Now: Using Social Media to Predict and Track Disease Outbreaks identifies some of the opportunities and challenges for using social media for surveillance of infectious diseases.  As the FBI openly appealed for support through social media to help track suspects, so too could Public Health officials appeal to the public to self-track through established tools like Google Flu Trends.  While the information may not prevent an infection, it can be used to improve response times and contain the spread of a disease when an event occurs. 

Reliable Sources on Social Media.  In an emergency situation citizens are hungry for information.  Events in another country that we blithely scanned in the news a week ago become acutely personal when it is happening in real time in our backyard. Social media is where individuals will go and reliable sources need to be on top of the rhetoric and misinformation being circulated.  During the lock down and search for the 2^nd suspect the hashtag #manhunt was broadly used and the url for the Boston Police radio scanners was circulated so people could hear first-hand from police what was happening.  The first report on twitter that the suspect was apprehended came from the Boston Police.  This is the new age of information access, if officials don’t provide it, individuals will hack into it and share it.  Public Health should be preparing for this and plan to provide accurate information via social media frequently in real time 

Voice of Authority.  Law enforcement does this exceptionally well.  “Stay in your homes, close your business and shut down all public services”.  As I watched the barren streets of Boston on the news last night and how citizens voluntarily evacuated, I was reminded of the power of our Public Safety (Canada) legislation.  In Boston we saw the full force of a voluntary order for people to stay in their homes and close their businesses and cancellation of public transportation and schools.  That same authority can be used in the case of a dangerous communicable disease outbreak but as we saw with SARS in Toronto, it was met with tremendous challenges. Will people comply so readily to a threat they cannot see?  The unanimous compliance by 1,000,000 Boston residents to voluntarily confine themselves to protect against the 19 year old suspected terrorist provides an interesting comparison to confinement challenges during the SARS outbreak in Toronto in 2003.  In her article Rights and Quarantine During the SARS Global Health Crisis: Differentiated Legal Consciousness in Hong Kong, Shanghai, and Toronto, Dr. Lesley Jacobs examines how we reconcile the individual’s claim to autonomy and liberty with the community’s concern with safety…How are individual rights and the public good pursued simultaneously?.

Appropriate Compensation – Following the arrest of the 2^nd suspect in the Boston Marathon attack, it didn't take long for the discussion to turn to compensation for the enormous costs of a lockdown that only lasted 15 hours.   If we believe that quarantine or confinement is necessary to protect the public from increased risk then we need to compensate them for loss of income.  In the same way we compensate people for government imposed jury duty we need to recognize that quarantine or confinement results in loss of civil rights.  If staying home means others will not get sick there is an anticipated benefit to the healthcare system on the backs of cost to individuals and businesses.  The time for that decision is before an event occurs, not after. 

The events in Boston shine a spotlight on a significant factor in dealing with public safety concerns, the public’s acknowledgement of the severity of the threat. How do we educate and raise awareness without unduly frightening citizens.  How do we galvanize public attention and an appropriate prevention and protection response that is proportionate to the identified risk? 

When a public safety event happens the public relies on officials to guide decision making and advise the public on appropriate measures to stay safe.  In 2013 we are living in a more connected digital world than we were 10 years ago when SARS arrived killing 44 people in Canada, and we rely on social media much more than we did in 2009 when H1N1 was emerging.  Are public health officials going to work with or plan against social media as we strategize for a potential spread of H7N9?

Look to Boston, to the quick response and engagement with social media that supported officials.  Work with individuals to track and respond to the spread of disease, empower the highest officials and organizations with social media tools for reliable communications, use social media and official voices to clearly articulate risks and let citizens know that if officials must impose restrictions on them, they will be compensated. 

It’s your health.  It’s your health information.  Manage it well.